This session explores how companies can innovate around important societal trends (such as aging, social exclusion, greening, the sharing economy) in ways that link positive social impact with benefits to their bottom line. The session is inspired by emerging management concepts such as 'shared value' (Porter) and inclusive growth as well as the latest research on innovative social enterprises around the world. Using examples from a range of industries, participants will hear about innovation opportunities that key societal trends may hold for their business and explore social business models that may fit their organization.
What: Presentation: "Social Business Innovation to access untapped growth markets"
Who: Professor Ute Stephan
Where: Aston Business School, B4 7ET Birmingham, United Kingdom (UK)