The Portuguese social enterprise ColorADD facilitates color identification for people affected by color blindness, while contributing to their social integration and Welfare.
It may be possible to imagine the world in different colours, it can be a bit harder to gauge what the social implications are of consistently seeing color differently from everybody else. For instance color perception - Typically people can see up to 30.000 colours - is often an integral part of certain jobs: painters, designers and even chefs can't do without it. Think also of common colour-coded public signals where red often represents dangers. There are probably over 30.000 examples to give where color blindness complicates life.
Color blindness is predominantly found with males, caused by a defect in the X chromosome. It is estimated that 350 million people worldwide suffer from color blindness or about 10% of the male population. ColorADD has made it its mission to help them in a non-discriminatory way.
ColorADD aims to make communication for color blind more efficient and inclusive. ColorADD has developed a set of symbols that identify the primary colours blue, red and yellow and black and white. From there they derive the secondary colours, different shades of grey and lighter and darker tones.
ColorADD has developed a licensing system for using the codes in the development of products and signs. Additionally ColorAdd has developed software that can be integrated in websites and other programs to help people identify colors making use of the symbols and voice support. "Education is a strategic activity of our mission and is included in our Pro-bono Licensing System. The code became an integral part of Schools Communities, culminating in a protocol signed with the Portuguese Ministry of Education and Science."