Miss Macaroon makes indulgence a virtue

Miss Macaroon is a passionate about making the most exquisite and colorful macaroons possible. But there is much more to their story. "Miss Macaroon combines real business savvy in terms of marketing and innovation with genuine heart for its social cause", says researcher Emma Folmer who had the chance to work with them for the SEFORÏS survey.


"Indulgence as a virtue." With that fun one-liner Miss Macaroon captures its social mission. "I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food - born from my training as a high-end pastry chef at University College Birmingham -and my work in Michelin starred restaurant Purnell's in Birmingham", states Rosie Ginday on missmacaroon.co.uk. "But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. My ultimate aim was to help youngsters break into a highly competitive industry while providing moments of sublime indulgence for my customers, who through buying our macaroons, are helping many young people to achieve their lifetime goals."

"Through our supportive and collaborative approach to all the young people on Miss Macaroon's courses, young people - often care leavers experiencing difficulties - benefit from pastry chef training, work experience, confidence building and on-going mentoring. This in turn provides genuine career opportunities and increased self-belief via the setting and achieving of small goals, ensuring these young people can build a future for themselves."

I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves.
— Rosie Ginday (Miss Macaroon)

In their product offer some interesting elements stand out. They cater to a general public but also target events and companies. Exceptional is also that Miss Macaroon combines high end culinary experience with technological innovation such as pantone colors for the macaroons, easily adaptable to a company's branding. "We've harnessed art and science to create some of the most modern, premium macaroons on the market today. Our secret recipe and methodology is scientific in its approach and our Pantone matching service devised from a system routinely used in artistic industries. The luxury element is delivered via our quality ingredients and Michelin starred experience and machinery", states their website.

Miss Macaroon has already won some impressive awards since it first started baking its delicious macaroons: 

  • June 2012 – Winner of Business in the Community Collaboration Award for work with Business Mentors from PwC, DCPR Ltd, Shoosmiths and KPMG and its subsequent impact on marginalised young people.
  • 2015 – Shortlisted for Best Consumer Facing Social Enterprise Award 2015 at The Social Enterprise UK Awards. Finalists with the Co-operative Group.
  • 2015 – Winner of the Big Venture Challenge Award 2015 an award for ambitious scalable social ventures that is run by UnLtd, the Foundation for Social Entrepreneurs.

More info: missmacaroon.co.uk