Windy (Yongfeng) Tan

Windy was a senior consultant at NPI in 2014 and advised the China team on matters including case selection, research methods and case analysis. She also conducted interviews for one of the WP2 cases after the lead analyst left NPI to continue his studies.

Windy has over 16 years of experience in business services, as a previous deputy department director at Shanghai Jiahua Marketing as well as a previous senior consultant for Interbrand (China). She has a PhD. in psychology from East China Normal University (ECNU) and is an external professor for ECNU's MBA Program and Psychology Department.